About us
We curated an outstanding team with deep real-world experience across all the areas of expertise required to successfully launch products through crowdfunding.

Founder of Daly, a comms and marketing consultancy, and known as the industry’s “Crowdsourceress,” Alex has launched groundbreaking crowdfunding campaigns for MIT Media Lab inventors, Pentagram partners, and forward-thinking brands like Freitag. In 2017, she authored "The Crowdsourceress", a definitive guide for raising money and awareness through crowdfunding. Alex is a member of the Forbes 30 Under 30 class of 2016, and a frequent speaker at festivals and events.
Designer of objects, illustrator of ideas, and facilitator of creativity, Craighton's work can be found in the permanent collection of the Art Institute of Chicago. He was the first designer to bring a product to life on Kickstarter, and taught young designers how to use crowdfunding to support an independent design practice at the University of Illinois at Chicago. Craighton’s design practice is focused on Manual, a home goods brand that creates products for slow living.

Digital marketing and advertising consultant with deep expertise in Facebook and Instagram advertising, conversion rate optimisation and email marketing. James previously led the marketing team at Blazon Agency in London. There he worked on crowdfunding and e-commerce campaigns for a wide range of clients, from startups – including Pillo, Wonder Machines and Evelyn & Bobbie – to large enterprises – such as Sony and Absolut.

Strategist, advisor and entrepreneur who coaches designers, creative studios, startups and businesses on how to launch products and build communities. For several years, Julio led the Design & Technology Outreach team at Kickstarter. This team is responsible for searching the globe for creators who are working on innovative and noteworthy products, and helping these creators succeed on Kickstarter and beyond. Julio serves as CEO of Launch Studio.
Product designer and entrepreneur who works with startups, businesses and creative studios to turn their projects into products. As the co-founder and director of Sidekick, Oscar has helped over 20 creators launch products on Kickstarter. Through his studio, he has launched six of his own products through crowdfunding, and provides product design services informed by his thoughtful perspective on our cultural and economic systems.